Four Companies That Planned for the Future

Posted by Admin | July 23rd, 2014

To push your business to the next level, it is helpful to learn from other successful businesses. While businesses fail each year, some do thrive. Some businesses even achieve wider notoriety and broad brand recognition. Just think about these three examples.

1. Anytime Fitness. This brand has done a great job of analyzing its resources to minimize cost. By making its gyms small, clean and efficient, Anytime Fitness has managed to strip away excessive investments. Additionally, employing minimal staff means that the savings can get passed directly along to the customer. Add all that to flexible hours and a hassle-free gym experience and it is easy to see why Anytime Fitness has succeeded.

2. Subway. Subway has developed its place on the market by defining itself in contrast. The chain, known for its Eat Fresh slogan, appeals to the fast food market by offering healthier alternatives to other chains. With solid branding efforts, Subway is internationally recognized and holds its share of the market very well.

3. Dunkin’ Donuts. Dunkin’ Donuts consistently offers new products throughout the year. This continuously evolving menu is incredibly popular with customers, and the brand has even managed to expand its offerings outside its doors with a coffee line that is found in grocery stores. Change is necessary for success, which is how Dunkin’ Donuts has forged ahead as one of the leading brands in the country.

These three companies have done it. Learn from their successes to create some for your business as well.

Three Things You Can Do Today to Build Your Business Tomorrow

Posted by Admin | July 16th, 2014

When creating a prosperous business, it is tempting to always look to tomorrow. Most owners have exciting plans, and it is easy to get lost in the possibilities. While thinking about the future is important, it needs to be paired with the daily routine of any business. In order to make your dreams for tomorrow come true, be sure to start doing the following three things today.

1. Market research. Market research is essential in order to know what your business can accomplish. Market research looks carefully at all potential customers. Analyzing this type of data will not only show the potential for growth but it will also provide insight into how to reach customers effectively.

2. Resource assessment. With so much to manage, things can get lost in the shuffle. That’s why it’s a good idea to look carefully at what resources are currently available. This should include any funds, products and employees. By having an accurate picture of what resources are currently available, it is possible to find areas of excess or deficiency. Resource assessment can also reveal any strengths or weaknesses, which can be addressed thoughtfully in a future strategy.

3. Feedback. Businesses should always get feedback. Talk to customers and employees. On top of that, talk to other business owners. Find out what works. Learn about potential pitfalls. The more you know, the more you can improve your business strategy for tomorrow.

It is important to dream for tomorrow, but you need to start working today.

Why Future Growth Is a Business Concern Today

Posted by Admin | July 9th, 2014

Running a business is hard work. On any given day, there are endless tasks to attend to in order to keep things on track. While the day-to-day needs of a business are demanding, they should never eclipse the long term goals. In fact, future planning can have a palpable impact on the day to day operations of a business.

1. Allocating resources. Businesses have limited resources, so it is important to know what is being used and why. By planning for the future with a business growth plan, it is possible to know what resources are needed and where. Growth planning can dictate how much product to stock. It can determine how many employees to have on the floor. Future planning can make sure that the right resources are being used in the right ways with no excess and no loss.

2. Shaping employees. Employees are critical parts of any business. No matter how good an employee is, however, they need to be trained and directed. This is why future planning is so critical. By looking to the future, it is possible to train employees to meet goals effectively. This can mean providing training on special skills, refined processes or overall motivation.

3. Making daily goals. Long-term goals can only be met on a day by day basis. A long-term goal should always be broken down into manageable short term objectives, which can provide focus on a daily, weekly and monthly basis. This type of structure can ensure that the business is on track at all times, minimizing any slack periods.

Future growth starts today. Look to the future of your business to shape how you run your operations today.

Three Things That Are Holding Your Business Back

Posted by Admin | July 2nd, 2014

Every year, businesses fail. The fault is rarely in the passion of the owner. However, the mistakes are often entirely avoidable. Consider the three following pitfalls that can keep a business from growing.

1. Going solo. In business, owners are solely responsible for the ultimate success of their business. Yet, even though business is a competition, too many owners make the mistake of ignoring outside feedback and advice. A prosperous owner will learn, relying on feedback from market analyses, customers and employees. More than that, a smart business owner will talk to other successful owners and learn what works and what does not.

2. No hindsight. All businesses need concrete growth goals. However, just because a business needs forward thinking does not mean the past should be ignored. By neglecting to reflect on the past, it is impossible to see what works. A smart business owner is always reflecting, considering sales and customer feedback. Official evaluations should be conducted at set times throughout the year in order to make changes for the future.

3. Broken promises. Every business makes a promise to customers. Too many businesses fail to realize exactly what their promise entails, which can lead to dissonance between businesses and customers. If customers are not satisfied, it is good to think about exactly what the business is promising and what the business is delivering. Any discrepancy should be remedied promptly.

By addressing these three areas of concern, it is possible to take your business to the next level.

Three Differences Between Business Plans and Business Growth Plans

Posted by Admin | June 25th, 2014

All businesses are started with a general plan in mind, but that initial business plan is often written with broad strokes and bigger principles. To truly grow, a business growth plan is required. To understand the difference, here are three key points.

1. Concrete goals. A business growth plan is about measurable goals. This could include progress with the sales figures, debt reduction, inventory movement or customers. These goals should be based on market research and tailored to the specific needs of the business. Whatever the goals may be, they should be realistic, and they should be clearly outlined in order to give the business direction in the year ahead.

2. Practical changes. In order to grow, change is usually required. Some businesses may add new products, adopt new marketing techniques or open new locations. Other businesses may trim costs and eliminate redundancy. All the changes must be in alignment with the marketing research in order to push the business ahead toward the ultimate growth goal.

3. Limited timeframes. A business plan has no expiration date. A growth plan, however, is updated each year, and it is even helpful to gauge results on a quarterly basis in order to make sure everything is on track. Because growth plans set tangible goals, it is essential to evaluate progress on these goals. Then, growth plans should be developed again in order to set new or revised goals.

Both types of plans are important to promote healthy business growth for years to come.

Four Ways to Change Your Business Plan Into a Business Growth Plan

Posted by Admin | June 18th, 2014

Every business has a plan. This plan outlines the business’s standards and services. This plan is intended as a guiding purpose, giving the business a framework. However, a business plan is no guarantee of growth. In fact, a business plan by itself can leave a business stagnant. In order to appropriately prepare for growth, businesses should adopt a business growth plan as well.

A business growth plan is more concrete, offering definitive business measures to attain success. In order to take your business plan and create a business growth plan, focus on the four following areas.

1. Market research. Businesses need customers, so it is essential to understand the nature and habits of all potential customers. Without knowing what potential customers exist, it is impossible to create an accurate growth plan. Either the plan will be too conservative, failing to capitalize on the available customers, or it will be too ambitious, lacking realistic variables. Market research can also help businesses determine the appropriate business practices that are needed to reach customers.

2. Competition analysis. Businesses not only need to consider their customers but they also need to be aware of their competition. Any competitors will have an impact on potential growth. That’s why it’s important to determine the nature of the competition and how much of the market the competition currently has. In some cases, it may be necessary to actively find ways to attract customers away from the competition. In other instances, businesses may need to safeguard the customers they do have against any infringement. Overall, looking at the competition can also provide insight into what works and what does not, giving businesses fresh direction for their growth plan.

3. Make changes. A growth plan is rarely a passive venture. Therefore, as part of any growth plan, there should be various changes enacted. These changes will vary depending on the scope of the business and the market. Some businesses may focus on making cuts in order to minimize costs. Other businesses may recognize the need to spend money to make money. For businesses that are ready, these changes can include new employees, new locations, online expansion or new products. These changes can also be more systematic, perhaps reflected in new employee training or product organization.

4. Periodic revisions. Whatever the plan may entail, it is important to understand that the plan is never finished. Since growth plans have concrete goals, these goals must be reevaluated from time to time. When progress is assessed, the growth plan should then be amended to reflect the actual state of the business growth. If the plan has not come to fruition, it is important to assess why it has failed to be realized. If the plan has met or exceeded expectations, a new growth plan should be drawn up to continue such progress.

A business plan is a framework, but a growth plan is a road map. Make sure you know where your business is going before things get too far off course.

As an armed services veteran, Amir Landsman feels an abiding loyalty

Posted by Admin | July 23rd, 2013

As an armed services veteran, Amir Landsman feels an abiding loyalty to his family, friends, employees and clients.

Amir Landsman patronizes some of the same restaurant businesses

Posted by Admin | July 19th, 2013

Thanks to his love of French food, Amir Landsman patronizes some of the same restaurant businesses that H Capital supports.

Everyday, Amir Landsman uses the lessons

Posted by Admin | July 15th, 2013

Everyday, Amir Landsman uses the lessons he learned as a sales manager to better serve H Capital’s clients.

Amir Landsman cheers on his Nets and teaches his kids the finer points of tennis

Posted by Admin | July 11th, 2013

When he’s not working hard to provide small-business owners with working capital, Amir Landsman cheers on his Nets and teaches his kids the finer points of tennis.